Client has a novel development candidate with interesting and promising data
Parts of client organization believes that “data” speaks for itself
Some external feedback from a few high profile experts
Challenge
External feedback to date has been from few opinion leaders, infrequent, and ad hoc in nature, without cultivating long term relationships
Organization has minimal understanding of how KOL advocacy impacts the success of the development candidate or lacks the constant and dedicated bandwidth to pursue strong advocacy relationships
Opinion leaders have been identified and prioritized by 3rd party “KOL Identification” methodologies based on publication volume or academic title rather than actual influence and advocacy abilities
The Xelay Approach
Within a year, Xelay Acumen cultivated relationships from scratch with over 300 top tier key opinion leaders and advocates
Xelay Acumen developed and refine a proprietary database and tracking of opinion leaders to ensure consistent engagement and optimize advocacy relationships
Xelay Acumen leveraged a unique identification and prioritization approach via validated personal peer recommendations and targeted influencing potential
Through KOL network externalities, significant client impact and value was generated across publications, scientific presentations, guidelines, regulatory audiences, payor discussions, and investor community
