Situation

  • The format of scientific communications is via written words and graphical representations of data such as figures, tables, and charts
  • Through Xelay Acumen publications and medical writing, the client’s investigational drug development candidate has been featured at several medical conferences
  • This has led to increasing requests from external audiences for clinical and scientific data, especially when peer reviewed journal publications are scarce and may be limited in scope
  • Additionally, client internal organization also needs data slides for their various departments needs

 

Challenge

  • Communicating consistent phrasing of key clinical data attributes is challenging to coordinate across multiple internal and external speakers and outlets
  • Without compelling standardized visual representations and synthesized information in slides, multiple versions with varied quality and consistency are created on an ad hoc basis
  • With no central repository and quick access structure, even high quality slides are difficult to find and leverage in a timely responsive manner impacting the organization’s ability to shape market when timelines are tight

 

150910 Data Slide Compendium

 

The Xelay Approach

  • To enable modular presentations of information across the organization and external audiences, Xelay Acumen created an organized, sourced, quality check, consistently formatted, and professional medical affairs library of over 3000 Powerpoint data slides in 4 months
  • Standardized graphical data representations are as important as consistent nomenclature and lexicon to the development of accurate perceptions of not only the drug candidate but the unmet need it fulfills
  • Rapid and compliance-appropriate responses to requests are critical to optimizing communication opportunities